Ajda Razdevšek

I first sensed that something was missing in a team through sport. We had a good team, everyone gave their best, and yet we didn't always function as one. Everything was set up correctly, training, goals, discipline, but the connection between us wasn't a given. That's when I truly understood, for the first time, that knowledge and structure aren't enough if people don't hear, understand, and trust one another.

Later I recognised the same pattern in companies. Teams were functioning, professional, and seemingly connected, yet many important things remained unspoken. That's exactly where my deep dive into business psychology began, with a very clear intention: not to leave the theory in books, but to translate it into something useful for teams' real, everyday work.

I have deepened my understanding of relationships, behaviour, and team dynamics both at home and abroad, through studies and programmes at the University of Ljubljana, the University of California, Davis, Macquarie University, Northwestern University, the University of Minnesota, and Peking University. Different approaches, cultures, and perspectives gave me breadth, while time and again confirming the same insight: regardless of the environment or system, the essence of a functioning team always starts with people, and with how we talk, listen, and collaborate.

Equia was born from this understanding. Not to "connect people", but to help teams speak differently, listen differently, and agree more clearly on how they want to work together and what they want to achieve.